Why not make us an extension to your marketing department? If you have neither the time, inclination nor expertise to bring email marketing in-house we’ll happily provide you with a fully managed outsourced solution. We will provide you with dedicated personnel that focus on your unique objectives.
We’ll work with you to take you from a blank page to a fully executed email communications strategy – we have the skills, the expertise, the experience and passion to maximise your return from this exciting channel.
Why Outsource Email Marketing?
Email marketing regrettably is a little more involved than a simple message in Microsoft Outlook sent to an existing address list.
More than just bandwidth requirements, email marketing has its own set of challenges and as a marketer or IT professional you need to be aware of these.
Some of the core reasons and challenges facing leading companies and why they can and do outsource their email marketing activity are summarised below:
Professional email marketing providers are the most up to date with Spam related issues. We use industry best practice to ensure that clients are not accused of Spam.
As Australia enters into an anti-Spam legislation era, it is very important that brand conscious companies form an alliance with a known and trusted email marketing provider.
Overseas studies have confirmed the negative impact on financial and brand reputation for organisations found to be spamming mailing lists that are not permission based.
Deliverability – What you don’t know, can hurt you?
Due to the effects of SPAM on Internet Service Providers’ (ISPs) servers, accepting incoming email and the escalating costs of managing the issues surrounding it, many ISP’s block large or mass email volumes Xpert maintains working relationships and dialogue with many key ISP’s in Australia, giving your permission based campaigns, promotions and communications their best chance of reaching your customer or member.
Security and Authentication
In the near term, the email marketing industry is facing significant challenges to deliver authenticated, ‘secure’ email. Xpert has the resources and expertise to introduce and manage the technology capable of verifying and authenticating the sender of an email – reducing and mitigating the number of ‘phishing’ scams and online frauds currently besetting, particularly the financial services industry.
Email Marketing Expertise
As one of Australia’s first email marketing companies and with a wide range of high calibre clients and campaigns across a wide range of industries, Xpert is well placed to share its expertise in email marketing all its clients.
This expertise typically helps improve response rates, campaign results and reduce the number of unsubscribes.
Effective eMessaging Technology
Technology is but one part of an effective email marketing program. Managing email programs internally will often come at a cost not only of deliverability but also in the area of campaign management and reporting. Xpert’s solution typically provides:
Tracking of emails –
- Number and profile of users clicking on urls
- Number and profile of users opening emails
- Email Delivery Rates
- Number and profile of unsubscribers
- Number and profile of new subscribers
Sending the best version of email to the subscriber. Xpert delivers 3 versions of email and can sense/detect the subscribers capability before sending it
- HTML With Images (those with web access)
- HTML with No Images (those without web access)
- Text Only
Volume Delivery Capacity – Xpert has unsurpassed capacity to send large volumes of email messages.
Signup and test-drive our technology today.